In the course "Brands, Organizations, and Strategies," I audited and analyzed a brand for creative redirection. The course covered brand creation, shaping, and its impact on marketing campaigns. I learned to use positioning to craft ads and generate brand awareness. Attached is a detailed brand book and ad campaign for Glossier and a personal branding assignment.

As Digital Marketing Specialist for ArtsEmerson and Emerson College Office of the Arts, I drive social media strategy, manage content, track engagement, coordinate promotions, and streamline arts marketing across Emerson College.

In the course "Messages, Media, and Channels," I used databases to analyze brands and assess product placement. I became proficient in Excel, Statistica, and Google Ads to understand consumer preferences and develop marketing campaigns. Attached is a detailed marketing plan for revitalizing Kodak.

As Co-Marketing Director and Co-Executive Producer of the "Glory and Gore" pilot episode, I helped manage operations, a cast and crew of 30+, artist scouting, and logistics. I also helped gather promotional content for TikTok and Instagram, gaining insights into generating entertainment buzz. I'm excited to further my passion for artistic marketing.

In the course "Understanding Consumers," I conducted a semester-long project on Esports Gamers, including interviews and immersion in their subculture. Using class knowledge on consumer psychology, I developed a marketing campaign for Golde tailored to this group. The detailed campaign is attached below.

As VP of Communications for Emerson College's AMA chapter, I liaised with members, AMA HQ, the community, and faculty. I wrote and designed a weekly newsletter and co-created a Chapter Plan that won an AMAICC award, highlighting our chapter's achievements and capabilities.

In the "Music Video Production and Dissemination" course at Berklee College of Music, I had the privilege of creating and editing my own music video. Leveraging Adobe Premiere Pro alongside a Black Magic camera, I used various film techniques encompassing coloring, lighting, editing, and beyond. I have attached a link to my final music video assignment.